INTRODUCTION OF IQOS HEATCONTROL ™ TECHNOLOGY

Heating tobacco to release flavors and nicotinewithout combustion

While the idea of heating tobacco (instead of burning it) has been around for more than two decades, it’s only now that we have managed to find a way to heat tobacco that results in a product that is satisfying to adult smokers.

Through intensive research and development, we have managed to create two breakthrough heated tobacco products, each of which heats the tobacco in a distinct way. One product uses an electronically controlled heater, and the other uses a carbon heat source.

Tobacco Heating System – IQOS

At the heart of IQOS are sophisticated electronics that heat specially prepared and blended tobacco. IQOS heats the tobacco just enough to release a flavorful nicotine-containing vapor but without burning the tobacco.

Here’s the key point: the tobacco in a cigarette burns at temperatures in excess of 600°C, generating smoke that contains harmful chemicals. But IQOS heats tobacco to much lower temperatures, below 350°C, without combustion, fire, ash, or smoke. The lower temperature heating releases the true taste of heated tobacco. Because the tobacco is heated and not burned, the levels of harmful chemicals are significantly reduced compared to cigarette smoke.

What is there? A nicotine-containing vapor – not smoke – that makes IQOS a smoke-free product that is appealing to smokers.